Are You Ready To Be Popular?

To explore how social proof works within the social matrix, think back to high school and ponder, why were the popular kids popular? Why were the nerdy kids outcasts? The truth is: it was all just made up. Kids based their opinions off of things they heard from other kids, from TV, from parents, and from all sorts of other … Read More

Should You Ask For A Threesome?

This is not a subject for the faint of heart. An intimate experience with two people at the same time is a fantasy for many. It’s something that Neil wrote a lot about in his book The Truth. But how do you know if someone is ready for that kind of experience? How can you be sure that they’re open … Read More

How To Gamify Your Social Skills

Growing up, I was obsessed with Spy novels; John La Carre and Ian Fleming were among my favorites authors. So, when Neil asked me to come up with some spy-like social games for one of his Society Intensives, I couldn’t have been more excited. Today, I want to share one of those games with you as an example of something you could go out … Read More

Holiday Special Offer

When you’re out practicing you never know what’s going to happen. I remember when we were teaching a bootcamp in LA, and one of the students was terrified that if he approached a woman he was interested in, that some boyfriend/brother/husband would come and beat him up. For the most part this fear is unwarranted. When you make an approach, it shouldn’t appear as though … Read More

The Four Step Method

I want to teach you four basic steps to keep yourself focused when you’re out practicing. It’s a variation on the larger method taught by Neil that The Sneak and I developed for quick reference at bootcamps. Neil was excited to have us share it with you. The goal is to break down your interactions into small steps that you can easily remember, with … Read More

The Best Way To Apply Every Social Technique Ever

“How do I know when to apply a particular technique?” One of my 1-on-1 Monthly Coaching students asked me this question last week. And it’s not uncommon. When someone first starts practicing social skills, they’re working on developing an awareness of social situations. They do this through testing out material and noting when something works and when something doesn’t. If they’re repeatedly hitting the same sticking … Read More

The Secret to Giving Good Compliments

Last week, I was at a party with an old friend of mine: a photographer who’s always traveling, charming everyone he meets, and having adventurous sexual encounters with women from all over the world. My photographer friend had just spent a weekend going on romantic adventures, all over Spain, with a model he’d been shooting. What I loved about his … Read More

Aliens and Openers

It’s been a few weeks since I returned from a trip with Neil and a few of his friends from The Society. During our journey through the southwest, the guys role-played that they were part of a clandestine organization that dealt with uncovering alien invaders — an organization called S.M.I.L.E. Each person on the trip received a box of personalized S.M.I.L.E. business cards and a mission: Get … Read More

The Canned Material Controversy

It might surprise you, but everyone, everyday, uses canned material. Most people just aren’t aware of it. People who preach an entirely improvised style tend to stick to the most common conversational threads in the world — they are, ironically, entirely predictable. For example: “Hi,” is the most common opener in the world with common canned follow-up questions like, “Where are you from?” “What’s your … Read More