The Canned Material Controversy

It might surprise you, but everyone, everyday, uses canned material. Most people just aren’t aware of it.

People who preach an entirely improvised style tend to stick to the most common conversational threads in the world — they are, ironically, entirely predictable.

For example: “Hi,” is the most common opener in the world with common canned follow-up questions like, “Where are you from?” “What’s your name?” and “What do you do for a living?”

I have nothing against these techniques, there are times and places for them, but make no mistake, it is canned material, and it is the most common canned material in the world.

When you study at Stylelife, you’ll learn different types of material like “The Bar Psychic Routine” or “Identity Storytelling.” You will also learn how to develop your own original “canned” material. It’s all designed to set you up being anexception to the norm – to break you free from common social patterns.

Some people don’t like canned material because when they first start using it they feel uncomfortable.

But here’s the secret: anything you first start practicing will feel uncomfortable.

A novice martial artist won’t naturally and consistently throw a great kick. The kick will be uncomfortable at first because it’s a new movement. A novice guitar player won’t naturally and consistently play a perfect chord – again, it’s new. The chord will be uncomfortable.

And it’s no different with this art form. The basic techniques may feel uncomfortable at first, but with practice, they’ll get easier.

As one of the world’s most outstanding athletes said: “It’s when you push yourself so hard that it becomes uncomfortable. That’s when change happens … that’s when you grow … that’s when you begin to become better than the rest.”

However, in response to being uncomfortable, 99% of the people will make excuses like, “I can’t do it. This is corny. It should be more natural.”

Essentially, they deduce themselves with an idea of just “being themselves” in order to ease back into a more comfortable place.

Your comfort zone is a trap, keeping you from being a better version of you-

Remember, who you are is fluid. Your identity changes over time as you grow and learn. With practice you be a version of you that can use material effectively.

There is this guy named Dave Hopla that makes almost every basketball shot he ever takes. He also teaches others how to shoot. Check out this quote about players struggling with a certain shot:

“Players will say ‘Oh, I didn’t make X amount of shots here, I want to go back to that spot,'” Hopla said. “It tells a lot about a guy’s competitive spirit, too. If someone misses 15 out of 20 shots from a spot, a lot of guys don’t want to go back to that spot. The great ones say ‘Hey coach, I’m not leaving this spot until I make 15 out of 20.'”

So, ask yourself, are you the kind of person who refuses to go back to a routine “that didn’t score” the first time you tried it or will you practice it until 15 out of 20 groups are comfortable with your approach and find you more interesting after you deliver it?

Most guys won’t even do it 20 times in their life, let alone work on their weakness until is a strength. If you are the guy willing to push through your discomfort and do it, you’re one of the great ones.

That said, if you don’t want to use material someone else wrote, you can still get great. You just need to write your own material. This is one of the benefits of learning Identity Storytelling – to dig through your personal stories and develop them into conversational threads that have people hanging off of them.

Last words on Canned Material…

You didn’t create the English language, but do you feel inauthentic when you use it to connect with people? Routines, like languages, are tools of communication. They’re tools for creating a connection, an attraction, and a dynamic exchange. And like all other great tools, their work is as authentic as the hand that wields them. The lowliest weapon in the hand of a great hero becomes legendary. May your routines will be legendary someday.

Check out this article on identity storytelling for more help developing personal and powerful material.

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