The Canned Material Controversy

It might surprise you, but everyone, everyday, uses canned material. Most people just aren’t aware of it. People who preach an entirely improvised style tend to stick to the most common conversational threads in the world — they are, ironically, entirely predictable. For example: “Hi,” is the most common opener in the world with common canned follow-up questions like, “Where are you from?” “What’s your … Read More

Attracting Women: Your 5 Year Plan

neil strauss wife

YOUR LIFE TOMORROW: ATTRACTING WOMEN MORE THAN EVER When Neil Strauss wrote the book The Game, he didn’t have any idea where it would lead. Imagine if he’d had a detailed plan of action for attracting women… It’s time to make yours: Have you ever heard the story of how Tony Robbins and his team changed the way riflemen trained … Read More

Sexual Consent: What you should have learned in Health Class

What is Appropriate Sexual Consent? This is not a topic that was covered in depth in The Game book, but it should have been, so we are presenting it here: Rule 1: Only an enthusiastic yes means yes. Everything else is no. Consent means hearing the word “yes.” Silence isn’t consent. “Maybe” isn’t consent. “I guess so” isn’t consent and … Read More

Dig Up Your Own Dirt

In interviews, journalists frequently ask me why I chose to work with this celebrity or that musician. The fact is that I’ve received scores more offers to ghost-write books than I’ve accepted. Many of these offers have been from artists and celebrities I greatly admired. And my decision to work with someone has usually come down to one question: Are … Read More

So Easy My Mother Could Do It

So, my mother has been asking random strangers whether they floss before they brush. Like dozens of them. And so far, no one has “busted” her on it, even though this opener has been all over television, in books, and on the Internet. It’s funny because she really wants to know the answer. She’s been asking waitresses, neighbors, and even … Read More

Heroic Mindset: Become a Hero

As coaches we hear the same tale time and time again. Maybe she was a friend of yours in school, but you secretly desired her as more than a friend. Perhaps she is a lady you once took on a date, that went well, but you never pulled the trigger. She is a woman of a thousand faces, but one part of … Read More

Powerful Answers For Tricky Questions (ex: “Why are you still single?”)

Recently, a couple of my students were thrown off balance when a woman asked them, “Why are you still single?” Here’s a process to create the perfect answer that answers not only that question but any questions you encounter that feel tricky to navigate. 1. When you get home, think about how you answered that question when you were in field. … Read More

The Beast: Approach Anxiety

The beast known as Approach Anxiety rears it’s ugly head so often that entire techniques are devoted to try and destroy it. The most famous technique is the “Three-second rule.”  A technique where you approach a set within 3 seconds of seeing them. By rushing yourself, you don’t give yourself time to fall into the trap of overthinking. However, this … Read More

Unlock Your Critical Mind

What if I gave you a technique to free yourself from the part of you mind that holds you back when you practice? Would you try it? Mastering the Social Matrix can be a painful journey; one that requires facing rejection. Each rejection holds the possibility of sending you spiraling into self-doubt; causing you to quit practicing.  For most of … Read More

Scarcity & The Social Matrix

It’s time to let go. Self-doubt. Disbelief. These are self-imposed shackles on your mind. They inhibit your potential. You will not succeed at pretending to be a high-value person. You must truly know you are one. Getting stuck in a halfway place, trying hard to make it work, but not truly believing leads to disaster.  You don’t value your own time. … Read More