The Ben Franklin Effect

There’s an old maxim saying, “He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” Last email, In our exploration of Reciprocation, we imagined a person failing to woo a stranger by offering them something like a drink or a meal. What if, however, the stranger ended up buying a drink … Read More

The Power of Reciprocation

If you’ve ever consumed a free sample, and then purchased the product, you’ve experienced the power of reciprocation first hand. If you give someone something, then they are inclined to give back. It’s unavoidable; human nature. So how does reciprocation apply to the social matrix? There are times that gifts are appropriate in a relationship. Countless friendships and romances included … Read More

How To Gamify Your Social Skills

Growing up, I was obsessed with Spy novels; John La Carre and Ian Fleming were among my favorites authors. So, when Neil asked me to come up with some spy-like social games for one of his Society Intensives, I couldn’t have been more excited. Today, I want to share one of those games with you as an example of something you could go out … Read More

The Secret to Giving Good Compliments

Last week, I was at a party with an old friend of mine: a photographer who’s always traveling, charming everyone he meets, and having adventurous sexual encounters with women from all over the world. My photographer friend had just spent a weekend going on romantic adventures, all over Spain, with a model he’d been shooting. What I loved about his … Read More

Social Exercise Video: Giving Meaningful Compliments

Here’s a social game you can play to help you understand if you’re giving meaningful compliments during an interaction: Want to see one of our most advanced teachers in action? Jaiya’s advanced lessons on sex and sexual technique will teach you how to create comfortable, pleasurable and electrifying sexual experiences with your partner (or partners):  Sex Secrets of Seduction Masters

Aliens and Openers

It’s been a few weeks since I returned from a trip with Neil and a few of his friends from The Society. During our journey through the southwest, the guys role-played that they were part of a clandestine organization that dealt with uncovering alien invaders — an organization called S.M.I.L.E. Each person on the trip received a box of personalized S.M.I.L.E. business cards and a mission: Get … Read More

The Canned Material Controversy

It might surprise you, but everyone, everyday, uses canned material. Most people just aren’t aware of it. People who preach an entirely improvised style tend to stick to the most common conversational threads in the world — they are, ironically, entirely predictable. For example: “Hi,” is the most common opener in the world with common canned follow-up questions like, “Where are you from?” “What’s your … Read More

Why You’re Not Getting Attraction

Are You Really Practicing Social Skills? Today we want to you answer these four questions that will help you with your practice. Is your practice unfocused? Communication is a skill. Like any skill-set, there are drills and techniques that help you learn the universal principles of the art form. One of the most common pitfalls students run into is practicing without a focus on … Read More

Breaking Down A Night As A Wingman

How A Great Wingman Will Break it Down: A few weeks ago, I was out with my friend Alex. He is a single, well put together, and is a practiced conversationalist. Since I’m in a relationship, I’ll be his wingman for the night. I thought it might be helpful to lay out some of the moments from the night, regarding … Read More

Storytelling Like A Pro

Have you ever been to a party where there was some person who was soaking up all the attention in the room just by telling a few stories? A person who captivated audiences at social events with a few details about their lives? Ever wondered how you could tell stories that have the same effect? The answer: Practice your stories. Everyone has … Read More